News and Views
August 2022 - IVF 2021 Online and Physical Video Market Figures Released
As part of the IVF's ongoing research activities, we are delighted to announce the release of the IVF 2021 Online and Physical Video Market Figures - see under Market Information. Comprehensive data at EU and national level have been compiled by the IVF's member associations, in close collaboration with the research company Omdia.
The film and audiovisual sector plays a key role in European economy and employment. Recent research by EY, co-sponsored by the IVF, confirms that the sector is at the heart of innovation, digitization, cultural diversity, and entrepreneurship in Europe with a EUR 49.6 billion contribution to the European economy and 2 million direct and indirect jobs in 2018.
The COVID-19 pandemic challenged – and continues to challenge – the creative and culture economies in Europe, including the film and audiovisual sector. The effects have been felt in different way across the value chain – in some instances boosting specific distribution channels, but also challenging the fundamental processes of content development, financing, production, and release patterns with a resulting impact on recoupment opportunities. The film and audiovisual sector experienced a 26% drop in turnover over the period 2019/2020 according to research by EY, co-sponsored by the IVF, and was further challenged by new and increased levels of piracy activities.
2021 saw the European video publishing sector grow by 18.2% in total consumer spending, reaching EUR 20.7 billion spent on physical carriers and online distribution models. Continuing the trend of earlier years, consumer spending on physical formats contracted by 21.8% whereas consumer spending on digital distribution models grew by 22.9%.
The video publishing market segment (online and offline), which is the focus of IVF’s activities, has thus experienced significant market developments over the past years, including during the COVID-19 pandemic; new formats and online distribution models have been launched, including transactional, subscription and advertisement-based models. Nevertheless, the main characteristics of the film and audiovisual sector remain high-risk creatively and financially, high R&D development costs, and fundamentally a capital- and human resource intensive activity where recoupment of investment is uncertain at best. A healthy video market continues to play an indispensable role both in offering multiple and diverse access options for audiences, but also by ensuring a fundamental contribution to the overall economy and sustainability of the film and audiovisual sector.
May 24, 2022: Film sector celebrates the art of cinema at the 75th Cannes Film Festival and Cannes Film Market, reiterating the fundamental components for a successful future creative and film business ecosystem.
April 13, 2022: Film and audiovisual sector welcomes new European Audiovisual Observatory study paving the way towards a successful end of the stakeholder dialogue. Observatory findings confirm wide availability and circulation of non-national European AV productions.
January 2021: NEW EY study estimates that cultural and creative industries (CCIs) - including the film/TV sector - represented 4.4% of EU GDP and employed more than 7.6 million people in 2019 and are key to European recovery post-pandemic. The new study complements the EY study focusing on the film/TV sector released in September 2020 - see below.
October, 2020 - Joint letter on Member States reserving 2% of EU Recovery Funds to Cultural and Creative Industries
Together with some 110 organisations from the cultural and creative sectors, the IVF has co-signed two letters to the EU institutions and Member States, calling on the European Commission to encourage Member States fully to integrate culture in their national recovery and resilience plans, allocating at the very least 2% of the RRF budgets to the CCSs, as also called for by the European Parliament in its September 2020 resolution on the “Cultural Recovery of Europe” (https://www.europarl.europa.eu/doceo/document/TA-9-2020-0239_EN.html).
September, 2020 - NEW EY Study on Film and Audiovisual Sector
A new study by Ernst & Young estimates that the film/TV sector contributed €46.9 billion to the EU economy and provided more than 2 million direct and indirect jobs in 2018. Based on a bespoke methodology, the study includes both quantitative data for the period 2013-18 and industry testimonials on the diverse facets of the film and AV sector in Europe such as creativity, cultural diversity, financing, production, exhibition/distribution, Europe's soft power, diversity & inclusion, etc. The dedicated website can be accessed here.
September 1, 2020 - Call for Support of International Film Festivals in the context of the COVID-19 pandemic
41 international Film Festivals and trade associations AND UNIONS in the film and AV sector call on national authorities and regional institutions across the globe, including in the European Union, for immediate relief measures for the 2020 operations of international film festivals as well as for a post-Covid strategy for international film festivals to safeguard the film festivals ecosystem at national, regional and global level.
June 18, 2020 - Europe’s cultural and creative sectors call for strong and systemic COVID-19 EU recovery measures
Despite being identified as one of 14 hardest hit strategic ecosystems in the EU, the cultural and creative sectors consider that the recovery package proposed by the European Commission on 27 May 2020 does not respond to the needs of the cultural and creative sectors, despite the encouraging messages by the Commission itself and the strong position taken by the European Parliament.
To bring the EU’s support for the creative and cultural sectors to a level that is commensurate with their contribution to the EU’s economy and its citizens’ wellbeing, we call on the EU to adopt a substantial increase of the Creative Europe budget and to guarantee that the cultural and creative sectors can benefit appropriately from the recovery plan.
May 5, 2020 - Film and Audiovisual Sector in Europe: COVID-19 - Call for Urgent Action by EU and Member States
September 2019 - Creativity Works! launches its 2019-2024 Vision Paper
November 12, 2015 - Digital Single Market - Portability Legislation - Key Principles for the Audiovisual Sector
November 30, 2020 - 50 organisations from the film/AV sector welcome the European Commission's evaluation conclusion that film/AV services should remain outside the scope of the EU Geo-blocking Regulation.
November 29, 2019 -Letter from AV Sector Coalition on the European Commission’s Proposal for a Regulation on Geo-Blocking
September 26, 2018 - Online Broadcasting Regulation - AV Sector Reflections on Review Clause and CoO Elements
November 2016 - AV Coalition CoO Paper - A Threat to Consumer Choice and Cultural Diversity in Europe
October 2016 - AV Sector Analysis of Impact Assesssment on Proposed Regulation on CoO for Online Transmissions
July 2015 - Case studies on the financing and distribution of recent European films & television series
January 28, 2022: Film/AV sector calls on DSA trilogue to make the Internet a safer space for everyone
December 14, 2021: Disappointing IMCO vote, but geniunely safe and trustworthy online environment still possible, says Creativity Works!
November 25, 2021: The creative and cultural sectors express serious concerns over the Council’s general approach on the Digital Services Act.
May 2021 -The IVF and other key stakeholders in the film/AV sector fully support the EU Digital Services Act's objectives of better protecting citizens online by building a safer internet; of establishing a strong transparency and accountability framework for online intermediaries; and of creating an environment which fosters innovation and economic growth for legitimate online actors. The European Commission’s proposal is a good start, but it leaves some critical gaps which must be closed to ensure that the DSA achieves its stated policy goals, including providing a future proof and resilient legislative framework.
October 2021: Copyright Sector in Europe warns that the DSA as currently proposed would be a missed opportunity and a step backwards in terms of securing the right tools to fight online infringements of copyright and related rights.
September 21, 2020 - The IVF joins 56 associations and companies in urging the European Commission to propose broad-scope KYBC obligations as a real and tangible means to reduce illegal content online