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September 2023 - IVF 2022 Online and Physical Video Market Figures Released
As part of the IVF's ongoing research activities, we are delighted to announce the release of the IVF 2022 Online and Physical Video Market Figures - see under Market Information. Comprehensive data at EU and national level have been compiled by the IVF's member associations, in close collaboration with the research company Omdia.
The film and audiovisual sector plays a key role in European economy and employment. Research by EY, co-sponsored by the IVF, confirms that the sector is at the heart of innovation, digitization, cultural diversity, and entrepreneurship in Europe with a EUR 49.6 billion contribution to the European economy and 2 million direct and indirect jobs in 2018.
The COVID-19 pandemic challenged the creative and culture economies in Europe, including the film and audiovisual sector. The effects have been felt - and continues to be felt - in different way across the value chain. In some instances, it has boosted specific distribution channels, but also challenged the fundamental processes of content development, financing, production, and release patterns with a resulting impact on recoupment opportunities. The film and audiovisual sector experienced a 26% drop in turnover over the period 2019/2020 according to research by EY, co-sponsored by the IVF, and was further challenged by new and increased levels of piracy activities.
2022 saw the European video publishing sector grow by 9.4% in total consumer spending, reaching EUR 23.3 billion spent on physical carriers and online distribution models. Continuing the trend of earlier years, consumer spending on physical formats contracted by 14.7% whereas consumer spending on digital distribution models grew by 11.1%.
The video publishing market segment (online and offline), which is the focus of IVF’s activities, has thus experienced significant market developments over the past years; new formats and online distribution models have been launched, including transactional, subscription and advertisement-based models. Nevertheless, the main characteristics of the film and audiovisual sector remain high-risk creatively and financially, high R&D development costs, and fundamentally a capital- and human resource intensive activity where recoupment of investment is uncertain at best. A healthy video market continues to play an indispensable role both in offering multiple and diverse access options for audiences, but also by ensuring a fundamental contribution to the overall economy and sustainability of the film and audiovisual sector.
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June 19, 2023: The International Video Federation (IVF) has unanimously re-elected Federico Bagnoli Rossi, representing UNIVIDEO, the Italian association of audiovisual publishers on digital and online media, as the President of the IVF for the period 2023-24.
Together with some 110 organisations from the cultural and creative sectors, the IVF has co-signed two letters to the EU institutions and Member States, calling on the European Commission to encourage Member States fully to integrate culture in their national recovery and resilience plans, allocating at the very least 2% of the RRF budgets to the CCSs, as also called for by the European Parliament in its September 2020 resolution on the “Cultural Recovery of Europe” (https://www.europarl.europa.eu/doceo/document/TA-9-2020-0239_EN.html).
41 international Film Festivals and trade associations AND UNIONS in the film and AV sector call on national authorities and regional institutions across the globe, including in the European Union, for immediate relief measures for the 2020 operations of international film festivals as well as for a post-Covid strategy for international film festivals to safeguard the film festivals ecosystem at national, regional and global level.
Despite being identified as one of 14 hardest hit strategic ecosystems in the EU, the cultural and creative sectors consider that the recovery package proposed by the European Commission on 27 May 2020 does not respond to the needs of the cultural and creative sectors, despite the encouraging messages by the Commission itself and the strong position taken by the European Parliament.
To bring the EU’s support for the creative and cultural sectors to a level that is commensurate with their contribution to the EU’s economy and its citizens’ wellbeing, we call on the EU to adopt a substantial increase of the Creative Europe budget and to guarantee that the cultural and creative sectors can benefit appropriately from the recovery plan.
September 2019 - Creativity Works! launches its 2019-2024 Vision Paper
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